Big  Book  Sale  Social  Media Toolkit

Use this toolkit to ensure that your users are getting a comprehensive and effective look at the Big Book Sale! 

Welcome to the Friends Big Book Sale media toolkit! You’re here as a media partner, social media volunteer, or independent Friends supporter to help promote the 55th Annual Big Book Sale. Below are all the materials you need to get the word out about this unique San Francisco event. Helping us sell our 1/2 a million books and media we bring to Fort Mason every year helps raise money for the San Francisco Public Library.  Use content below as is or add your personalized message! 

Any questions about the materials, contact Michael-Vincent D'Anella-Mercanti at michael.vincent@FriendsSFPL.org.

General  Information

• Friends’ handle is @FriendsSFPL on all platforms.​
  • Links: 

• Hashtags: 
  • The general event hashtag is #BigBookSale 
  • Friends also uses a few other hashtags, they are:

               #BuyBooksSupportLibraries 
               #LibrariesDeliverDemocracy 
               #LibraryPreservationFund (more info here) 

• Printed materials: 
  • 4x6 - $1 off coupons
    11x17 - Posters
  • ​Printed materials are available if you’d like to have them to hand out, put in a store you love, or just want to keep for yourselves. For more info about printed materials, contact Kayla Velloso at kayla.velloso@FriendsSFPL.org.​

Content for specific media partners about volunteer recruitment and Take A Sand can be found at the bottom of the page. 

CLICK HERE TO DOWNLOAD ZIP FILE OF ALL GRAPHIC MATERIALS

TABLE OF CONTENTS
(Click button to go to that section on this page)

Email

Instagram

Facebook

Twitter

Print

Take A Stand

email 

• Send an email to your friends 
• Send an email to coworkers on your work listserv
• Add The Big Book Sale to your Monthly Newsletter

Files: Poster Attachment 

Big Book Sale Poster
File Size:	1988 kb
File Type:	jpg

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Sample Email: 

• ​Subject: 55th Annual Big Book Sale Sept 18-22
• Image: Poster attached or embedded  
• Body:

Big Book Sale 
Sale Dates 2019: September 18-22,  10 AM - 6 PM 
Friends Member Preview: Tuesday, September 17, 4-8 PM

Our friends at the Friends of the San Francisco Public Library invite you to the 55th annual big book sale! This San Francisco tradition is back at Fort Mason, festival pavilion September 18 to the 22nd.

Every year the Fort Mason Festival overflows with bargain shoppers at the Big Book Sale, an iconic San Francisco tradition. Friends’ Members will kick off the sale Tuesday night at the Member Preview Sale and Reception, from 4-8PM. The sale opens to the public on Wednesday morning through Sunday. On Sunday, all books will be sold for just $1. All sections will be restocked daily with new and exciting finds; there will be no shortage of great titles. The multi-day event attracts over 10,000 book lovers from the Bay Area and beyond.

This family-friendly event features over 1/2 a million books and media of all kinds. Children’s books, board books, music books, history books, nonfiction books, art books, and a huge collection of vinyl are all available for $2-$4. There’s also a rare and collectible book section that is expertly curated if you’re looking for something more specific. 

Every year, there are amazing stories of people finding exciting books during the sale. One year someone found a hardcover first edition of To Kill a Mockingbird and bought it for just two dollars. You’ll never know what you’ll find! 

We can’t wait to see you at the Big Book Sale!

Sample Newsletter Blurb: 

• Image: Poster attached or embedded

Big Book Sale 
Sale Dates 2019: September 18-22,  10 AM - 6 PM 
Friends Member Preview: Tuesday, September 17, 4-8 PM

Every year the Fort Mason Festival overflows with bargain shoppers at the Big Book Sale, an iconic San Francisco tradition with over 1/2 a million books and media of all kinds, all for just $2-$4. Friends’ Members will kick off the sale Tuesday night at the Member Preview Sale and Reception, from 4-8PM. The sale opens to the public on Wednesday morning through Sunday. On Sunday, all books will be sold for just $1. All sections will be restocked daily with new and exciting finds; there will be no shortage of great titles. The multi-day event attracts over 10,000 book lovers from the Bay Area and beyond.

We can’t wait to see you at the Big Book Sale!

Instagram

Content 

• Long text Post 
• Short text Post 
• Instagram Story

Files: Square/Vertical/Horizontal poster and Story 

Instagram BBS Horizontal
File Size:	433 kb
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Instagram BBS Vertical
File Size:	855 kb
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Instagram BBS Square
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Instagram BBS Story
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Sample Short Instagram Post

• Image: Square/Vertical/Horizontal poster

Come to the 55th Annual #BigBookSale hosted by @FriendsSFPL at Fort Mason, Festival Pavilion Sept 18 - 22. There will be over ½ a million books and media (vinyl!) for sale at just $2-$4! Proceeds go to supporting the @SFPublicLibrary!
.
FriendsSFPL.org/BigBookSale
.
#BuyBooksSupportLibraries #LibraryPreservationFund @fortmasoncenter #Books #BookSale #Bookstagram #BookWorm @KQED @SFChonicle

​Sample Long Instagram Post

• Image: Square/Vertical/Horizontal poster

The BIGGEST book sale on the west coast is back! Come Sept 18-22 to the #BigBookSale at Fort Mason, Festival Pavilion. Proceeds go to @FriendsSFPL and their mission to support the @SFPublicLibrary #BuyBooksSupportLibraries
.
Every year the Fort Mason Festival overflows with bargain shoppers at the Big Book Sale, an iconic San Francisco tradition with over 1/2 a million books and media of all kinds, all for just $2-$4. Friends’ Members will kick off the sale Tuesday night at the Member Preview Sale and Reception, from 4-8PM. The sale opens to the public on Wednesday morning through Sunday. On Sunday, all books will be sold for just $1. All sections will be restocked daily with new and exciting finds; there will be no shortage of great titles. The multi-day event attracts over 10,000 book lovers from the Bay Area and beyond.
.
Friends of the San Francisco Public Library is a non-profit dedicated to being the advocates, investors, and champions of the SFPL. Friends sells used and donated books to raise money for this cause. When you buy a book at the #BigBookSale, at a pop-up sale (like the weekly Library Step Sales), or at one of our @FriendsBookstores, that money goes towards making the SFPL even more amazing.

#BuyBooksSupportLibraries #LibraryPreservationFund @fortmasoncenter #Books #BookSale #Bookstagram #BookWorm @KQED @SFChronicle

Facebook 

​Content

• Long text Post 
• Short text Post ​
• FB Cover photo 

MAKE SURE TO TAG US DIRECTLY IN FACEBOOK POSTS

Files: Horizontal poster and Cover Photo

Facebook BBS Horizontal
File Size:	558 kb
File Type:	png

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Facebook BBS Cover Photo
File Size:	510 kb
File Type:	png

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Share the Facebook Event:

click here to go to FB event page

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Sample Short Facebook Post 

•   Image: Square/Vertical/Horizontal poster

Come to the 55th Annual #BigBookSale hosted by Friends of the San Francisco Public Library at Fort Mason, Festival Pavilion. Sept 18 - 22. There will be over ½ a million books and media (vinyl!) for sale at just $2-$4! Proceeds go to supporting the San Francisco Public Library! 
FriendsSFPL.org/BigBookSale #BuyBooksSupportLibraries #LibraryPreservationFund 

​Sample Long Facebook Post 

•   Image: Square/Vertical/Horizontal poster

The BIGGEST book sale on the west coast is back! Come Sept 18-22 to the #BigBookSale at Fort Mason, Festival Pavilion. Proceeds go to Friends of the San Francisco Public Library and their mission to support the San Francisco Public Library #BuyBooksSupportLibraries 

Every year the Fort Mason Festival overflows with bargain shoppers at the Big Book Sale, an iconic San Francisco tradition with over 1/2 a million books and media of all kinds, all for just $2-$4. Friends’ Members will kick off the sale Tuesday night at the Member Preview Sale and Reception, from 4-8PM. The sale opens to the public on Wednesday morning through Sunday. On Sunday, all books will be sold for just $1. All sections will be restocked daily with new and exciting finds; there will be no shortage of great titles. The multi-day event attracts over 10,000 book lovers from the Bay Area and beyond.

Friends of the San Francisco Public Library is a non-profit dedicated to being the advocates, investors, and champions of the SFPL. Friends sells used and donated books to raise money for this cause. When you buy a book at the #BigBookSale, at a pop-up sale (like the weekly Library Step Sales), or at one of our Friends Bookstores, that money goes towards making the SFPL even more amazing. 

Twitter

• Post ​
• Header photo 

Files: Horizontal poster

Twitter BBS Social
File Size:	515 kb
File Type:	png

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Twitter BBS Header
File Size:	426 kb
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Sample Tweet 1: 
Come to the 55th Annual #BigBookSale hosted by @FriendsSFPL at Fort Mason, Festival Pavilion. Sept 18 - 22. There will be over ½ a million books and media (vinyl!) for sale at just $2-$4! Proceeds go to supporting the @SFPublicLibrary! #BuyBooksSupportLibraries 

Sample Tweet 2:
The BIGGEST book sale on the west coast is back! Come Sept 18-22 to the #BigBookSale at Fort Mason, Festival Pavilion. Proceeds go to @FriendsSFPL and their mission to support the @SFPublicLibrary #BuyBooksSupportLibraries 

Print  (yes  print!) 

It’d be amazing if you could print out our Big Book Sale poster and put it up in your office common area, classroom, or your favorite shop around San Francisco!  This helps so much, and adds an important personal touch. 

• Print out the 8.5x11 version of the poster 
• Pick up a 11x14 poster from our office at 710 Van Ness Ave.

For info about printed materials, contact Kayla Velloso at kayla.velloso@FriendsSFPL.org.​

Files: 8.5x11 Poster 

Big Book Sale 8.5x11 printable poster
File Size:	2434 kb
File Type:	pdf

Download File

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DO  more  for  the  Big  bOok  Sale 

Specific Partners have been asked to also help out with a couple of other initiatives happening during the Big Book Sale. 
Below are two smaller toolkits for volunteer recruitment and for Friends' Take a Stand campaign.

​Mini  toolkit:  Take  a  Stand

Here is some recommended language but feel free to personalize your posts and emails. That personal touch goes a long way! The Deadline is September 6 for the Take a Stand Campaign. Any questions? Feel free to reach out to Kayla Velloso at Kayla.Velloso@FriendsSFPL.org

Sample Email:

• ​Subject: Take A Stand for Libraries at the Big Book Sale
• Image: Flyer attached or embedded  
• Body:

Dear Friends,
 
Friends of the SFPL's 55th Annual Big Book Sale is back this September! Take A Stand for libraries by sponsoring one or more table stands at the 2019 Big Book Sale, Friends largest event in support of our San Francisco Public Library. The Big Book Sale is the event of the year at Fort Mason Center, where we sell nearly 500,000 books priced from $2-$4.

When you Take A Stand, you get benefits all year long: four tickets to the Member Preview Reception for the Big Book Sale on Tuesday evening, September 17th; Friends’ monthly newsletter; invitations to all sorts of library and literary events. Use the attached registration form and email it to Kayla Velloso at kayla.velloso@FriendsSFPL.org, or register online at https://act.friendssfpl.org/donate. (Please make sure you use the designation pull down screen and choose “Take A Stand” for your donation). 
              
Think of this like sponsoring a walk or a ride. These are the stands positioned right in the middle of the endless tables piled high with exciting books. With each Stand you sponsor, you get a space to make your own personal statement. Some make dedications to family members or friends. Others might cite a memorable Library experience or provide their favorite literary quote. Your choice!
 
More info at: https://www.friendssfpl.org/bigbooksale.html
 
Deadline is September 6!  
The Big Book Sale is September 18 – September 22 at Festival Pavilion at Fort Mason. The Members Preview on September 17, 4 pm to 8 pm.   
 
We can’t wait to see you at the Big Book Sale!

Sample Social Media Post: 
Take A Stand for just $100 at the 55th Annual #BigBookSale hosted by @FriendsSFPL at Fort Mason, Festival Pavilion. Sept 18 - 22. There will be over ½ a million books and media (vinyl!) for sale at just $2-$4 and 10,000 shoppers who will see your personalized stand! With each Stand you sponsor, you get a space to make your own personal statement. Some make dedications to family members or friends. Others might cite a memorable Library experience or provide their favorite literary quote. Your choice!

​Proceeds go to supporting the @SFPublicLibrary! Go to www.act.frindssfpl.org/donate (Please make sure you use the designation pull-down screen and choose "Take A Stand" for your donation) or contact Kayla Velloso at kayla.velloso@friendssfpl.org

​#BuyBooksSupportLibraries ​
#LibrariesDeliverDemocracy 
#LibraryPreservationFund

Files: Flyer

Take a Stand Flier
File Size:	905 kb
File Type:	pdf

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