A member-supported non-profit organization, Friends advocates, fundraises, and provides critical and stable funding for the San Francisco Public Library, an award-winning and innovative urban library system. On average, Friends annually supports more than 2,500 programs and exhibitions at the Main Library and the 27 neighborhood branch libraries that serve as civic anchors for their communities. Founded in 1961, Friends today has 3700 active members, a generous donor base, and thousands of San Francisco residents who act as advocates and volunteers.
Friends of the San Francisco Public Library is an Equal Opportunity Employer committed to a diverse workforce.
Under the direct supervision of the Director of Development, the Communications Manager is responsible for executing and managing the corporate communications strategy for Friends of the San Francisco Public Library relating to all development, marketing, book retail, traditional and social media efforts. Also serves as the liaison to the San Francisco Public Library internal relations committee and the Council of Neighborhood Libraries.
- Serve as a key member of the Development team involved in strategizing and carrying out communication needs for membership, individual donors, planned giving and events.
- Collaborate with Book Operations staff to promote retail and programming/literary initiatives.
- Coordinate converting content (case statements, appeals, brochures, programs, newsletters, and annual reports) into design for a variety of print and digital platforms.
- Maintain consistency of look and messaging in all Friends materials in line with overall strategic and fundraising plans and retail and programmatic goals of Book Operations.
- Leverage online programs for generating user content.
- Manage content for all company websites, blogs and social media accounts.
- Manage all advertising, marketing and social media promotional efforts.
- Prepare all press materials and solicit exposure in traditional media.
- Serve as graphic designer for online and print publications.
- Conduct analysis of community engagement online with Friends to contribute to strategic discussion around fundraising and marketing strategies.
- Serve as an agency spokesperson & representative.
- Build online audience using strategies to steward audience into donors and supporters.
- Build and manage a network of influencers and donors.
- Design and distribute Friends eNewsletter.
- Design and distribute eblasts.
- Content creation for the SFPL’s At the Library publication (monthly newsletter)
- Maintain and update website and blogs.
- Manage all social media accounts and analytics.
- Produce the Annual Report: collecting info, graphic design and print management.
Book Operations duties:
- Create collateral for events and promotional efforts.
- Manage in-kind donor requests.
- Press, marketing and advertising for all events.
- Two – three years of professional experience in public relations, social media, online fundraising, editorial, or newspaper/magazine/radio/television.
- Experience in building and managing a network of influencers for a cause highly preferred.
- Experience generating user content preferred.
- Great writing skills, including ability to express a powerful message in 140 characters.
- Knowledge of market research and social media trends.
- Knowledge of emerging communications technologies such as video trends, social tools and apps.
- Knowledge of San Francisco Bay Area news media market.
- Experience in graphic design, including use of Adobe Suite (Photoshop, Illustrator, InDesign).
- Ability to deal courteously, effectively and tactfully with diverse populations including coworkers, general public and community organizations and groups.
- Ability to work independently and in a collaborative environment.
- Event managing experience a plus.
- Commitment to the mission of Friends of the San Francisco Public Library.
- Experience in the non-profit sector desirable.
To Apply: By email only to firstname.lastname@example.org. In the subject line provide your name followed by the position you are applying for. Include a succinct cover letter summarizing how your skills and experiences will enable you to fulfill the requirements of this posting. If interviewed, please be prepared to submit writing samples illustrating your writing style for social media, (2) news releases, and (3) feature length articles for print uses.
Reports to: Director of Development
We are an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to the fact or perception of their race, creed, religion, color, ancestry, national origin, age, sex, sexual orientation, gender identity, domestic partner status, marital status, disability, weight, height or AIDS/HIV status.